Technology helps businesses grow. Mobile devices can streamline administrative processes and facilitate marketing. For small business owners, these tools save time and money. So, here’s how to optimize mobile devices effectively.
1. Create a mobile-friendly website
Consumers can sometimes feel that professional websites are not mobile friendly. This causes businesses to lose people’s attention and potentially the sale. Additionally, having different content on desktop and mobile platforms reduces brand authority. To increase consistency, keep the size and capabilities of the device in mind.
Depending on the size and resolution of the device, pages may be difficult to read. So make adjustments based on the audience’s favorite devices.
Also, make sure your content layout works for all smartphones. You can use Chrome’s “Inspect” tool to view the site on multiple devices. In addition to the layout, have a simple navigation bar with a drop-down menu.
2. Improve page loading speed
We live in a world where people have short attention spans. So if a page doesn’t load in seconds, they can just move on. As a small business, brand exposure is key, so it’s crucial that it stays on site. The best loading speed is four seconds, as this time has the biggest impact on conversation rates.
One way to increase page speed is to use the Google PageSpeed Insights or Lighthouse tool. These platforms determine how the company’s page speeds compare to those of their competitors.
3. Use smartphones for effective communication
Use mobile devices to stay connected to business email and essential business calls. Additionally, invest in collaboration software such as Slack or Trello. This allows the team to discuss critical updates throughout the day. It also facilitates remote communication and collaboration, especially with a hybrid working model.
Just make sure your phone is working properly. If charging is slower or the battery drains faster these days, it might be time for an upgrade. If you travel often, find out how to easily change your SIM card. When swapping SIM cards, make sure the phone is unlocked.
4. Try local SEO methods for marketing
Pay attention to local marketing strategies. Keep in mind that mobile searchers may be on the move. So, have the correct business name, address and phone number on the Google My Business tool. This will give your business more exposure and rank the site higher on Google’s search results pages.
Also, adapt the content to the region. For example, an owner can promote a community event in a blog post. Owners can use sites like Semrush to find high traffic local keywords.
5. Use devices for payments and order tracking
Many people prefer to pay online for convenience. Having mobile payment options can make an organization more attractive. It can also help close the sale. So offer digital payment processing options like PayPal or Apple Pay.
It’s also cheaper and saves time by not having to cash a check. You can also store data on your work phone and track inventory. However, install a mobile device management system to secure the data.
6. Take advantage of mobile-friendly advertising
Most people are on their phone several times a day. This means that mobile ads are an easy way to grab consumers’ attention.
Also research your target demographic to create more personalized ads. This increases the chances of getting new leads or even potential sales. Start by buying ads on Google to reach a wider audience.
Social media is another great place for mobile advertising. In 2020, users spent an average of 2 hours and 25 minutes per day on social platforms. Designers can use their smartphones to create engaging Instagram posts. Keep in mind that this type of advertising is free and beneficial for startups.
When creating content, make sure it’s easy to read or scan. To increase scanning ability, break up long copy with visuals and subtitles. Also add easy-to-access share links.
How to use mobile devices to increase productivity
Mobile devices, including smartphones, can help a business reach new heights. They are essential in all sorts of routine tasks, such as order processing and routine communication. Additionally, focusing on mobile advertising is key to reaching a wider audience. Overall, the smartphone can positively impact your small business in many ways.
Devin Partida writes about investor technologies, big data and applications. She is also the editor of ReHack.com.