The fast food chain that will replace McDonald’s in Russia has unveiled its new logo ahead of restaurants reopening on Sunday.
The new branding includes a circle and two lines to represent a burger and fries, on a green background.
Sistema PBO took over the management of the former McDonald’s restaurants after the company withdrew from Russia during the Ukraine war.
The channel will operate under a new name, which has not yet been approved, and will also feature new menu names.
Possible options believed to be under consideration include “Tot Samyi” – which translates to “the same” – and “Svobodnaya Kassa”, which means cash register available, according to the Moscow Times.
The first 15 new restaurants are set to open in Moscow on June 12, Russian news agency TASS reported.
“The green background of the logo symbolizes the quality of the products and services that our customers are used to,” said a Sistema spokesperson.
“The logo will be used in the advertising campaign we are launching today.”
Dismantling McDonald’s golden arches at a drive-thru restaurant in Khimki, Russia
McDonalds suspended the operation of its Russian outlets on March 14 before announcing it was pulling out of Russia on May 16, making it one of the biggest global brands to leave the country.
Businessman Alexander Govor, who already owns 25 restaurants in Siberia, has agreed to buy all 847 McDonald’s branches.
Mr. Govor has agreed to keep all of the company’s 62,000 Russian employees on equivalent terms for at least two years.
The sale, for an undisclosed amount, comes after McDonalds has been doing business in Russia for more than three decades.